In the formally-titled Media Growth Survey conducted by firms Jordan, Edmiston Group and Econsultancy, 82% of industry executives said organic growth would be their respective company’s major growth driver within the next two years. Other growth drivers included: launching new products or services (76%); expansion of market share (70%); expansion into new territories (41%); entering new vertical markets (36%); and making an acquisition (35%). Among companies with more than $250 million in annual revenue, 81% percent of those executives expected to make an acquisition in the next 12 to 24 months. The first annual survey was conducted online in the fourth quarter of 2010.
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