It has “love” in the title, and now CBS’s midseason comedy series Mad Love is getting a Valentine’s Day premiere date to go with it. CBS said it will move the launch of Mad Love, previously scheduled for Feb. 21, up a week to Feb. 14, Valentine’s Day. The comedy, starring Jason Biggs, Sarah Chalke, Tyler Labine and Judy Greer as a quartet of New Yorkers — two who are falling in love and another two who despise each other — is slated to air in the 8:30 PM slot of CBS’ Monday comedy block. Utility player Rules of Engagement will move to its new Thursday 8:30 PM time period on Feb. 24 where it will bump $#*! My Dad Says. “It’s a marketing-driven move that makes scheduling sense,” said CBS’ scheduling czar Kelly Kahl. Cue cupids and red balloons.
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