UPDATED: ABC Family’s drama Pretty Little Liars has moved from a ‘promising newcomer’ to ‘bona fide hit’ status. Last night’s winter premiere of the show drew 4.2 million viewers, posting series highs in total viewers as well as all key demographics: adults 18-34 (1.4 million), adults 18-49 (1.9 million), women 18-49 (1.6 million) and people 12-34 (2.9 million). Vs. the series premiere last summer, last night’s winter debut was up by almost 2 million viewers (4.2 million vs. 2.5 million), 67% in adults 18-34, 72% in adults 18-49 and 70% in people 12-34. It was ABC Family’s No.2 telecast ever in women 18-34 (1.2 million) and females 12-34 (2.5 million). ABC Family’s other premiere last night was of Greek, whose fourth season debut followed Liars and averaged 1.2 million viewers. That was on par with the show’s winter Season 3 premiere last January but Greek squandered most of its lead-in, holding onto 28% of the Liars audience.
Meanwhile, Lifetime’s original movie The Craigslist Killer drew 5.4 million viewers last night, 2.7 million of them in the 25-54 demographic. It was up triple digits from Lifetime’s 2010 original movie average. The documentary Beyond the Headlines: Catching the Craigslist Killer, which following the movie, drew 3.7 million viewers.
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