MMC’s new consumer TV-centric website spearheaded by my colleague Michael Ausiello now has a name, a url, a target launch date and first exclusive advertiser. Here is the release by parent company MMC announcing the launch of

MMC, the media and publishing company founded by Chairman & CEO Jay Penske announced today TVLine as the name of its new consumer TV focused property launching in early January 2011. Michael Ausiello is Editor-In-Chief and Founder of the new website, with Matt Webb Mitovich serving as Editor-At-Large. MMC also owns the entertainment properties led by Nikki Finke, led by Bonnie Fuller, and led by Charles Runnette.

MMC also announced that HBO is on board as the exclusive advertiser for the first two weeks of TVLine’s much anticipated launch.

Prior to going live in January, at, TVLine will announce the hiring of additional reporters to complement Ausiello, Mitovich and Deadline’s Nellie Andreeva (who will contribute to the new site while continuing TV industry coverage at The focus of the editorial team is to fulfill MMC’s goal of creating a premiere news destination that offers exceptional and judicious coverage of television’s most popular and talked about scripted programs as well as reality-TV heavyweights such as American Idol and Dancing With The Stars.

“We are very excited to launch the TVLine property.” said Jay Penske, MMC’s founder and CEO. “To announce this addition to our portfolio, and with such a strong editorial leadership team, positions us perfectly to redefine the breaking news TV category. TVLine will perfectly complement our existing editorial teams and leading entertainment properties.”

“Spearheading the creation of TVLine is a fantastic opportunity for me,” said Editor-In-Chief Michael Ausiello, whose years of news reporting experience include Entertainment Weekly and TV Guide. “I’m incredibly excited to bring my vision for this property to fruition.”