Today during CNBC’s “The Strategy Session”, the financial news network reported that Nielsen Holdings, the global TV rating and consumer measurement company, is looking to go public as early as January. The company back in June filed with the SEC for an initial public offering of up to $1.75 billion of its common stock. (At the time, the New York-headquartered company didn’t disclose the number of shares to be offered nor details about its price range.) The company said at the time it intended to use the anticipated net proceeds to repay certain existing debt, which will be determined prior to the completion of the offering, and for general corporate purposes. But the IPO was delayed because market conditions were deemed inhospitable. Now CNBC says Nielsen Holdings is moving ahead in what appears to be a better IPO climate, especially after the recent successful GM IPO. It’s still a $1.7 billion deal and specifically CNBC said Nielsen Holdings is going to meet right after the New Year to see what’s happening in the market and target a road show starting the week of January 10th. And if all goes well, price as early as the end of that month.
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