EXCLUSIVE: CBS loves Rob Riggle. For a third consecutive development season, the network has made finding a starring vehicle for the former Daily Show correspondent a priority. CBS is in negotiations for a half-hour comedy project from Saturday Night veteran Robert Smigel to which Riggle is attached to star. The untitled comedy centers on a gregarious guy (Riggle) who winds up as a real estate agent working for the nerd he made fun of in high school. The project was pitched straight to the network and will be laid off at sister studio CBS TV Studios. Smigel, Riggle, Peter Principato and Paul Young are executive producing.

Riggle is under his third consecutive talent holding deal at CBS. Under his previous two, he recurred on the network’s comedy Gary Unmarried and starred in last season’s pilot Team Spitz, which came close to a series order, largely based on Riggle’s performance. I hear that this development season CBS has already bought several other comedy pitches with Riggle in mind, but the Robert Smigel comedy is the only one he is formally attached to. The project reunites CAA-repped Riggle and Smigel who crossed paths during Riggle’s season-long stint on SNL in 2004-05. Riggle, who guest starred on NBC’s Chuck on Monday, just wrapped Tom Hanks’ Larry Crowne and is currently shooting Working Title’s Everybody Loves Whales. He is managed by Principato Young. Smigel is making his feature writing debut with the upcoming Jack and Jill toplined by another SNL alum, Adam Sandler.