The Week 2 declines continued on Friday, with every show sliding from its Premiere Week numbers. Tom Selleck’s new series Blue Bloods at 10 PM (2.0/7, 11.2 million) was once again the top program of the night by a mile in 18-49 and total viewers, down modest 9% from last week.
Also posting a respectable 9% decline was the other freshman series in the 10 PM slot, NBC’s Outlaw (1.0/4, 4.7 million). Unfortunately, the legal drama starring Jimmy Smits started off very low last week and still drew only half of the demo rating and less than half of the audience of Blue Blood last night. Outlaw finished tied for second place in the 10 PM hour with ABC’s 20/20 (1.0/4, 4.5 million, down 23% from last week) CBS’ other two Friday dramas, Medium (1.1/4, 5.6 million) and CSI:NY (1.7/6, 9.7 million) were down 14% and 15%, respectively. They still won their time slots in both measures, another sign how low the high water mark on Friday has fallen. Naturally, CBS won the night in both total viewers (8.9 million) and adults 18-49 (1.6/6).
NBC’s Dateline (1.3/5) from 8-10 PM was down 12% from last week; Fox’s Good Guys (0.7/3) at 9 PM was down 22%. It slipped 13% from its new lead-in, a House repeat, which replaced Human Target, summoned to Wednesdays in the aftermath of the Lone Star cancellation. (For comparison, the now-cancelled Fox drama Dollhouse posted a 0.8 demo rating the same week last year.) ABC aired repeats of Modern Family (1.0/4), The Middle (0.8/3) and No Ordinary Family (1.3/5) from 8-10 PM, leading to 20/20. The CW’s Friday dramas Smallville (2.4 million) and Supernatural (2.4 million) were down 13% and 10%, respectively, from their solid season premieres.
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