The reinvigoration of the legendary British film brand Hammer now includes Jeanette Winterson, the award-winning British author. She’s writing an original novella for the new Hammer imprint to be published summer 2011.  Arrow Books (Random House) plans to publish 6 Hammer novels a year beginning spring 2011. However, Hammer’s first film release in over 30 years, Let Me In, made an inauspicious U.S. start last weekend for Overture/Relativity. Next up is The Resident, starring Hilary Swank, which is still looking for a U.S. distributor. Meanwhile, Daniel Radcliffe is currently shooting Hammer’s The Woman In Black on location in the UK.

Hammer, a London based production subsidiary of Exclusive Media Group, hadn’t been in production since the 1980s until new investment allowed for the development and production of film, television and digital-platform content. One Hammer character I’d like to see revived is Professor Quatermass, the rocket scientist who encountered various alien infestations in Hammer films of the 1950s and 1960s. Caroline Michel of PFD brokered the Hammer/Arrow deal.