Hardly surprising, Bob Berney has brought together the team he worked with at Apparition to get started at FilmDistrict, the new shingle designed to generate pics that can play in 1500 to 2000 screen runs. The shingle was started by GK Films partners Graham King and Tim Headington and GK president Peter Schlessel. Here’s the release:

NEW YORK Oct. 12, 2010 The newly formed studio, FilmDistrict, a multi-faceted acquisitions, distribution, production and financing company, announced today its initial management team for theatrical operations.

“We’ve assembled a core team of industry pros to move us into the next wave of theatrical marketing and distribution,” says Bob Berney, President, Theatrical Distribution. “We look forward to working with our partners in exhibition to bring exciting films with creative campaigns into the marketplace.”

Distribution executives include: Senior Vice President, Distribution Dan Lange; Senior Vice President, Film Settlement John Lange; Senior Vice President, General Sales Manager Bill Thompson; Director, Distribution Ryan Markowitz, Director, Distribution Operations Nicki Petrone and Director, National Exhibitor Relations Deborah Johnson.

Senior Vice President Valerie Bruce will head Business Affairs.

Marketing executives include: Executive Vice President, Marketing Jeanne R. Berney; Senior Vice President, Marketing Kirk Iwanowski, Senior Vice President, Publicity Liz Berger and Director, Field Publicity and Promotions Oleg Dubson.

Graham King and Tim Headington formed FilmDistrict, in partnership with Peter Schlessel, who serves as CEO of the company. FilmDistrict will distribute between four and eight wide release commercial pictures per year.