The Incredible Hulk is muscling his way to primetime TV. ABC is in very early stages of development of a live-action series adaptation of the popular Marvel comic book character. There is no writer on board yet with search underway. Marvel, which was acquired by ABC parent Disney last year for $4 billion, started a major push in TV in June with the launch of Marvel Television whose goal was to adapt Marvel characters and stories to the small screen. Marvel TV head Jeph Loeb (Smallville) and his team quickly zeroed in on The Hulk, with rumors of a potential Hulk live-action series first surfacing in mid-summer.

For the uninitiated, The Hulk is the giant, green, bulked-up and raging alter ego of quiet physicist Bruce Banner that was the result of Banner’s exposure to radiation in a gamma bomb explosion. Unlike other superheroes, Banner has no control over his alter ego and involuntarily transforms into the Hulk every time he gets angry. The previous Incredible Hulk TV series starring Lou Ferrigno as the Hulk and Bill Bixby as Banner ran on CBS from 1978-82. The character has also spawned a half-dozen TV movies and an animation series. On the big screen, The Hulk has been very busy lately, headlining two live-action/CGI movies, one with Eric Bana and one with Edward Norton in the title role. In the upcoming movie The Avengers, the Hulk/Banner is played by Mark Ruffalo.

The Hulk is the second major comic book character to get a primetime treatment for next season. Warner Bros. TV and DC Comics are developing a Wonder Woman series with The Practice creator David E. Kelley.