Culture secretary Jeremy Hunt raised the possibility of Sky also being told to run local news, at least in the short term. Otherwise it could risk being demoted on where it sits on electronic TV listings. Hunt thinks that Sky and other broadcasters will end up paying local TV news suppliers because local news will prove popular. He’s asked UK communications regulator Ofcom to look into local TV news provision. Hunt, speaking at this morning’s Royal Television Society International Conference in London, raised the possibility of public broadcasters who invest in local news ranking higher on the Electronic Programme Guide. But Hunt ducked the question as to whether broadcasters who ignore local news will find themselves in turn demoted. The coalition culture secretary said that being on the first page of the EPG is worth £30 million ($48 million) a year in terms of revenue to a broadcaster. “I think that ITV and Channel 4 will both want to play their part,” Hunt told the RTS. “They get considerable benefit from their public service broadcaster status.” With analogue TV soon to be switched off here, where you sit on the EPG – ranked alongside 100s of other channels – is becoming increasingly important. As more and more households switch to digital television, a prominent position becomes increasingly important for the main channels to attract viewers from their smaller rivals.