Just as the TV Academy is facing tough negotiations with the TV networks for a new Primetime Emmy Awards deal, the Paley Center for Media is officially throwing its hat into the ring with an announcement today that it has scheduled its first awards show for May 2012 in New York City. There are no network partners yet.
The announcement came after the center formed a television awards planning committee in March headed by Steve Mosko, president of Sony Pictures Television, Tony Vinciquerra, chairman and CEO of the Fox Networks Group, and Dick Lippin, chairman and chief executive of the Lippin Group, the PR firm that represented the TV Academy and handled the Primetime Emmys for 12 years until parting ways at the end of last year. Meanwhile, Mosko and Vinciquerra have held high-level positions within the TV Academy and its foundation.
The May date in New York was selected to coincide with the upfront presentations, Vinciquerra said. “The networks, advertisers and much of the top talent will already be in New York at that time and this venue should make it easier for top talent and industry leaders to participate in the show.” The awards show will also be merged with Paley Center’s annual New York gala fundraising beginning next year. The Paley Center said it may introduce one or more of its new awards at this year’s gala.
According to Mosko, “we have already received considerable interest from television networks and advertisers, and now that we have announced the time and location of our first show we will begin right away to translate this interest into substantive discussions.”
Because he oversees Fox and FX among other networks, Vinciquerra will be involved in the overall planning of the event but has recused himself from any negotiations pertaining to the telecast.
As for the concept for the awards, it will “engage the public in the selection process, celebrate video programming across platforms, and attract a broad and diverse viewing audience to a televised event,” according to the Paley Center.
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