The British equivalent of Netflix will add 100s of MGM titles to its online streaming service. Lovefilm has 1.4 million subscribers – all of whom have access to streamed movies as part of their membership — making it the third-largest UK subscription movie service after Sky and Virgin Media. There are 5,000 titles available to watch over the internet, compared to over 67,000 on DVD. Lovefilm hopes to double the number of streamed titles to 10,000 available by Christmas – half the number currently available stateside on Netflix. It originally thought that download-to-own (DTO) was the way to go, launching its DTO service in April 2006 with King Kong. Instead, the BBC’s on-demand catch-up service the iPlayer attuned customers to streaming.
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