Alloy, producer of such series as Gossip Girls and The Vampire Diaries, is being purchased by ZelnickMedia, with former Nickelodeon CEO Geraldine Laybourne tapped as chairman of the board. An investor group led by ZelnickMedia has agreed to acquire Alloy for approximately $126.5 million. Alloy’s wholly owned subsidiary, Alloy Entertainment, publishes books for young adults and produces movies, including The Sisterhood of the Traveling Pants, as well as TV series, including Gossip Girl, The Vampire Diaries and Pretty Little Liars, based on them. On the TV side, Alloy has a deal with Warner Bros. TV. The company also operates the Alloy Digital Network, a media and ad network of web sites, recently launched digital network Alloy TV as well as in-school broadcast network Channel One. Alloy’s co-founders, Matt Diamond and Jim Johnson, will continue to run the company as CEO and COO, respectively, with the rest of the Alloy senior management team also expected to remain in place. Additionally, Bill Jemas, former COO of Marvel Entertainment, will also serve on the board of directors. Leslie Morgenstein, CEO of Alloy Entertainment, will now work closely with Laybourne and Jemas.
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