Amidst chatter that advertisers might be balking at Turner’s demands for double-digit CMP increases and rates for Conan O’Brien’s new late-night show on TBS comparable or even higher than those NBC got for The Tonight Show With Conan O’Brien last year, the company has issued a statement:
“Since the news about Conan’s TBS agreement came out, there has been strong demand and interest in the show,” Turner said. “We are having very active conversations and a number of advertisers have already agreed to be partners with us come this fall. TBS attracts a young audience and will be a great home for Conan.”
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