The third season of HBO’s vampire drama True Blood is off to a very strong start. The season premiere at 9PM on Sunday averaged 5.1 million viewers, a 38% increase from the season 2 premiere (3.7 million) and matching the audience for the Season 2 finale in September. It was just a tad shy of the record for True Blood’s largest audience to date, which is held by last year’s August 23 episode, 5.3 million. Another 1.3 million watched the Season 3 premiere during the 11PM replay for a nightly total of 6.4 million viewers.
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