LOS ANGELES – June 8, 2010 – 3 Ball Prods./Eyeworks USA CEOs JD Roth and Todd Nelson today announced the promotions of two key executives: COO Ross Weintraub has been named Managing Director, Eyeworks Distribution, adding to his day-to-day finance and operations responsibilities the oversight of worldwide distribution for parent company Eyeworks’ ready-made programs and formats. Additionally, Adam Greener has been promoted to Chief Creative Officer, overseeing creative on the company’s development and current series. Ross continues to report to Roth and Nelson, with a dual reporting stream to the Eyeworks Board of Directors for distribution. Greener continues to report to Roth and Nelson. Roth said, “Ross Weintraub has been a key factor in the success and explosive growth of 3 Ball over the last four years, culminating in our transition with Eyeworks into a global production company. Regarding Greener, Nelson added, “Having been a member of the 3 Ball family for nearly a decade, Adam has given birth to some of the company’s most popular and personality-driven shows, including Scott Baio is 45 and Single and The Pick-up Artist, and was also instrumental in the development of our new series, Obese for ABC.” 3 Ball Prods.’ series slate include The Biggest Loser, Beauty and Geek, Obese, Master Chef for Fox, OCD and Dad Camp for VH1 and What’s Eating You? for E!
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