UPDATE 11AM: Based on special-ordered fast nationals by ABC, Game 5 of the NBA Finals, averaged a 7.0 rating in adults 18-49 and 18.2 million viewers overall to rank as the most watched NBA Finals game since the series-clinching Game 7 of the 2005 Pistons-Spurs Series. In viewers and adults 18-49, it as the highest-rated Game 5 in 6 years and the second-highest-ever on ABC, since the deciding Game 5 of the 2004 Pistons-Lakers series. ABC scored its most-watched summer Sunday in 10 years and top-rated among Adults 18-49 in 6 years.
PREVIOUS 8:30AM: The NBA Finals once again dominated primetime, while the Tony Awards were down slightly from last year. Game 5 of the NBA Finals, in which the Boston Celtics took a 3-2 lead against the Los Angeles Lakers, delivered a 12.8 overnight rating, the highest of the series so far and up 36% from last year’s deciding Game 5 between the Lakers and Orlando Magic. Like the previous four games of the series, last night’s faceoff drew the highest Game 5 overnight rating since 2004.
Airing against the NBA game and the season premiere of HBO’s True Blood, whose ratings are not immediately available, CBS’ star-studded Tony Awards broadcast averaged a 1.2 rating/3 share among adults 18-49 and 7 million viewers overall, down .1 rating point (8%) in the 18-49 demo from last year’s show. The other networks aired repeats with the exception of NBC’s Dateline, and a rerun of Fox’s Family Guy (2.1/6) was the only program besides ABC’s NBA coverage to crack a 2 demo rating.
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