So says the latest PricewaterhouseCoopers Global Entertainment and Media Outlook report, due to be published next week. Total entertainment and media spending fell by 6.8% to $461 billion in North America in 2009, the second year of downturn. The US and Canada should claw back some of that lost ground this year with 1.2% growth. Europe, Middle East and Africa outstripped North America last year, spending $476 billion on entertainment and media. And Europe is set to continue pulling ahead of North America. PwC expects 4.6% compound annual growth from Europe between now and 2014, compared to 3.9% in Canada and the US.
Subscribe to Deadline Breaking News Alerts and keep your inbox happy.