NBC today became the last broadcast network to complete its upfront sales. The network’s overall haul is said to be about $2.4 billion for all dayparts, up 15% from last year. In primetime, the increase is said to be 15%-20% to $1.6-1.8 billion, with close to 80% of the network’s ad inventory put on the market. The CPM increases were in the 7% range.
With NBC done, the five broadcast networks’ upfront tally is in the neighborhood of $8.3 billion-$8.8 billion, up almost 20% from last year. That is a nice rebound from the recession-stricken upfront market last year. Still it failed to reach the heights of two years ago when the 5 nets sold $9.1 billion-$9.2 billion in upfront commitments.
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