Marvel Entertainment is launching a TV division, Marvel Television, and has appointed Heroes and Smallville writer-producer Jeph Loeb to run it. As EVP and head of television, Loeb will work alongside Dan Buckley, publisher & president of the print, animation & digital divisions of Marvel Worldwide to adapt Marvel characters and stories to television as both live-action and animation series. Additionally, Loeb will oversee the development and distribution of live-action, animated and direct-to-DVD series. Loeb was previously a Marvel-exclusive comic book writer and also did a stint on Lost. Marvel’s rival DC Comics has built a primetime presence through its deal at Warner Bros. TV that has spawned such series as Smallville and Human Target.