Paul_McGuire-200x300Veteran TV PR executive Paul McGuire who has headed the press departments of three networks, UPN, the WB and, most recently, the CW, is joining Warner Bros  Entertainment as SVP Worldwide Corporate Communications. He is switching to the studio side after 23 years in network publicity.

McGuire will succeed Scott Rowe, who was recently promoted to SVP of worldwide communications for the Warner Bros Television Group, and will report to Susan Fleishman, EVP, worldwide corporate communications and public affairs, Warner Bros. In addition to his new duties, McGuire will continue to work with the CW as an advisor.

“Paul has been a part of the Warner family for a decade and has proven himself to be a leader whose vision and excellent relationships with the media are invaluable to our company,” Fleishman said.

McGuire most recently served as EVP network communications for the CW, a post he held since the network’s 2006 launch. Before that, he worked as EVP network communications for the WB, SVP media relations for UPN and VP primetime program publicity for NBC.