CBS has just concluded its upfront ad sales, the third broadcast networks to do so after Fox and the CW wrapped their negotiations with ad buyers on Friday.
“As we close out the Upfront, we are pleased to once again be in the leadership position, with rate increases and total volume commensurate with our number one standing in the marketplace,” CBS said in a statement.
CBS Corp. CEO Leslie Moonves indicated last week that CBS would sell as much as 75-80% of its ad inventory if the pricing was right and I hear that is what happened. The network’s upfront ad haul is said to be up 15-17% from last year, when the CBS took in $2.2-2.3 billion. The CPM increases secured are believed to be largely in the 9% range.