Saban Capital Group announced today it has purchased the Power Rangers property from the Walt Disney Company. Immediately, another news release announced that Nickelodeon and Saban Brands have partnered to put the Power Rangers on the air for an 18th TV season.
Saban introduced the first Mighty Morphin Power Rangers series in 1993 and made a mint off it. His acquisition from Disney includes worldwide rights to the brand as well as over 700 episodes produced over 17 years. The TV deal consists of 20 new episodes on Nickelodeon and Nicktoons in 2011, with the catalog of 700 episodes launching on Nicktoons later this year.
Produced by SCG Power Rangers LLC, will commence production in summer 2010 with original Executive Producer Jonathan Tzachor back at the helm and a new cast, look and theme for the show.
“Power Rangers is one of the world’s leading children’s entertainment properties and we are delighted to see its return,” said Haim Saban, chairman and chief executive officer, Saban Capital Group, Inc.
Following its introduction in 1993 on the Fox Kids Network, Power Rangers quickly became the most watched children’s television program in the United States. The series has been translated into numerous languages and rose to become the #1 boys brand in the world from 1993-97, based on toy sales and television ratings. The Walt Disney Company acquired the franchise in 2001 as part of its purchase of Fox Family Worldwide, which included Saban Entertainment and its library of children’s programs. To date, Power Rangers has aired in over 60 countries and the property’s licensed products and promotions have generated well over $5 billion worldwide.
This marks the first property for Saban Brands, the recently formed subsidiary of Saban Capital Group, which was created to manage and license entertainment properties and consumer brands across media and consumer platforms throughout the world. Saban Brands also announced a new long-term master toy and video game license agreement with Bandai Namco Group, which has been the toy partner for Power Rangers since its inception. Saban Brands will manage the Power Rangers brand worldwide including licensing, merchandising, consumer promotions and brand extensions.
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