May 25, 2010 – Burbank, CA – Warner Bros. television marketing executive Lisa Gregorian has been promoted, adding chief marketing officer for the Warner Bros. Television Group to her title. She will now serve as EVP & chief marketing officer. A 24-year Warner Bros. veteran, Gregorian will continue to oversee the studio’s worldwide television marketing team and work closely with television networks and stations worldwide to maximize and fully exploit the promotional and marketing opportunities available to all of the studio’s television properties – network (“Two and a Half Men,” “The Big Bang Theory” and “The Mentalist,” to name just a few), cable (“The Closer,” “Lopez Tonight” and the upcoming “Pretty Little Liars” and “Rizzoli & Isles,” among others), animation (“Batman: The Brave and the Bold,” the forthcoming “The Looney Tunes Show,” “Scooby-Doo! Mystery Incorporated” and more), first-run (“The Ellen DeGeneres Show,” “Extra” and “TMZ”) and broadband (TheWB.com) – throughout their exhibition windows. Additionally, Gregorian and her team work closely with Warner Home Video to secure production-related materials that will be incorporated into series’ subsequent home video releases. The worldwide TV marketing team partners with The CW’s marketing group in overseeing www.cwtv.com, the online presence of The CW. “Lisa has an incredible knowledge and understanding of our business, our content and, most importantly, our prospective viewers,” said Bruce Rosenblum, president of Warner Bros. TV Group. “Her keen sense, combined with an unmatched creativity and enthusiasm, combine to make her the premier marketing executive in our industry.”
Gregorian continues to be the driving force behind Warner Bros. Entertainment’s participation at Comic-Con. She was named EVP worldwide marketing, Warner Bros. TV Group, in 2005. Prior to that, Gregorian had served as SVP, Warner Bros. TV Creative Services, since April 2003. Before that, she was SVP, Marketing, Warner Bros. International TV Distribution, for five years. Gregorian began her association with Warner Bros. when she joined Lorimar Telepictures in 1986 (the company was later acquired by Warner Bros.)
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