In head to head competition during the 9 PM hour, NBC’s Vancouver Olympics attracted 30.1 million viewers compared to Fox’s American Idol audience of 18.4 Million. In fact, the usually last place place network crowed that 29.4 million people watched NBC last night, which was nearly 12 million more than the first Wednesday of 2006 Winter Games. NBC’s broadcasts broke American Idol’s six-year unbeaten streak. The Olympics also out-rated Idol by 63% (17.0 vs. 10.4) among households and 30% among adults 18-49 (9.0 vs. 6.9) based on data provided today by Nielsen Media Research. Of course, helping the ratings was the greatest single day in Winter Olympics history as Team USA captured 6 medals.
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