EXCLUSIVE: I can’t readily recall a direct link between a seasoned producer and a top-tier management firm like this, but Management 360 and The Mark Gordon Company have formed MG/360. It also cuts down on the likelihood of management company conflicts of interest and self-dealing. The venture is designed to develop projects using 360’s talent roster and Gordon’s producing expertise. The non-exclusive arrangement will initially focus on films — they’ve got a dozen projects in mind already — but will eventually encompass TV as well. Both sides will bring projects to the partnership, but neither will dismantle existing production operations. Management 360 already has an internal film production division, Film 360, with its own projects percolating. And Gordon already runs one of Hollywood’s most prolific TV and film companies. Gordon and 360 partner Guymon Casady told me the arrangement is an outgrowth of good experiences that Gordon Company’s Gordon and Bryan Zuriff had with 360 managers and clients on Source Code, The Details, and 2012. In an age where producers are trying to keep busy as studios cut back on overhead deals and get stingy in buying projects, this arrangement has something to offer both sides. Gordon and Zuriff get access to 360-generated material, with the chance to create film packages with a client list that includes Tobey Maguire, Reese Witherspoon, Anne Hathaway, Jake Gyllenhaal, Jennifer Garner, Taylor Lautner, Kiefer Sutherland, Kirsten Dunst, Salma Hayek, Julianne Moore, Matthew Fox, Eva Mendes, Channing Tatum and writer/directors like McG, James Mangold, Marc Forster, David Benioff, Louis Leterrier, Billy Ray and Mark Boal. As for 360 partners, having a capable producer on hand allows them to focus on repping clients. While there have been examples of management companies with real on-set producers — like Nick Wechsler and Chuck Roven and Steve Golin — most managers are better at making deals than movies. “This deal affords us the opportunity to rapidly develop an exciting new slate of quality film projects while we continue to focus on the growth of our core management business,” the 360 partners said in a statement.
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