UPDATE: Universal, Disney and Paramount have all bought time for Super Bowl Sunday on CBS which is selling a 30-second commercial for a whopping $2.8 million this year. But it looks overall like fewer films will be advertised compared with last year. Studios often keep secret what specific films they will promo there, and rarely are new trailers premiered. For this year’s game, I’ve learned that Disney will advertise both Prince Of Persia and Tim Burton’s Alice In Wonderland. Universal will spotlight both Benicio Del Toro’s Wolfman and the Ridley Scott-directed Russell Crowe-starrer Robin Hood. Sony Pictures will will show the trailer for Bounty Hunter during a pre-game show. Paramount’s Marty Scorsese-directed, Leonard DiCaprio-starring Shutter Island will be hawked during the game. And a spot for M. Night Shyamalan’s The Last Airbender, also from Paramount, will run during the Super Bowl Pre-Kick-Off show. Will CBS Films show up? But Warner Bros, Summit, Lionsgate, and Relativity won’t be advertising this year. And not MGM which is for sale as it teeters on the brink of bankruptcy. “Nope,” one MGM exec tells me. “Unless we could use our Hot Tub Time Machine to get 1986 rates, why bother?” I checked, and back then the Super Bowl was selling for $550,000 a spot.
Subscribe to Deadline Breaking News Alerts and keep your inbox happy.