relativity mediaEXCLUSIVE – 2ND UPDATE: Sources tell me tonight that Hollywood marketing meister Geoff Ammer is Relativity’s new worldwide president of marketing. And Ryan Kavanaugh’s company also went after Tom Sherak to be a consultant. “We wanted to sign Ammer’s deal first. It’s just getting signed. It’s not inked yet but will be,” an insider tells me. But there are differing accounts of where Sherak’s talks stand. One insider told me “it’s just the final touches that aren’t done.” But another insists Sherak pulled out of the Relativity talks. Hmm.

Almost exactly a year ago, Ammer left Marvel Studios as president of worldwide marketing and restarted his company formerly known as G2 Consulting. He’d been at Marvel since only February 2008 and left when his 1-year contract was up. (They didn’t need him: Marvel’s next movie wasn’t until 2010’s Iron Man 2 which seemed a long way off back then.) Sherak, of course, is president of the Academy of Motion Picture Arts & Sciences. The marketing, distribution and production executive with more than four decades in the motion picture industry had been a consultant for Marvel Studios until it was just acquired by the Walt Disney Co. Previously, Sherak was a partner at Revolution Studios, chairman of Twentieth Century Domestic Film Group, and SEVP of Fox Filmed Entertainment.