Twentieth Century Fox is calling this is a first-of-its-kind “next generation” trailer because its a dynamic interactive experience allowing viewers to access special additional content embedded in the piece. The trailer also will keep audiences up to date on AVATAR events by providing real-time feeds of film-related conversations on Twitter, real-time updates on official video content on YouTube, and images on Flickr. Updates on ticketing information will also be provided. The trailer is a first-of-its-kind application built on Adobe® AIR® software with technology existing outside of a web browser. AVATAR opens December 18th.
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