I’ve learned Paramount is merging its creative advertising groups. As a result, 7 people were laid off on Thursday — 4 from home entertainment creative, 3 in theatrical creative. “There are no other headcount reductions being evaluated,” an insider tells me. “This is a creative decision. The same people will now work on the advertising campaigns for each feature starting with the theatrical release through the home entertainment release. Given the number of tentpoles on our slate, we want the continuity through the home entertainment release.” This 4th quarter, Paramount’s home entertainment is releasing Transformers 2, Star Trek, and G.I. Joe.
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