I’m told not to look for any resolution soon in that dispute between DirecTV and Comcast over the sports channel Versus. As you know, the El Segundo-based satellite TV provider on Tuesday stopped broadcasting Versus after Comcast wanted a huge money increase from DirecTV to carry the channel. So DirecTV called Comcast’s bluff, reportedly saying something to the effect that Half your programming is informercials, and the rest is bike races and bullriding and bass fishing. OK, it’s off. As one of my insiders puts it, “These wars are just beginning.”
Subscribe to Deadline Breaking News Alerts and keep your inbox happy.