The Gersh Agency just announced it’ll be moving into larger corporate offices and launching a new corporate identity on its 60th anniversary. From now on, it’ll be known by the single name “Gersh” with a new logo. In addition, the company is moving into new 35,000 squary feet office space at 9465 Wilshire Boulevard in Beverly Hills. The agency recently expanded by adding two divisions: veteran producer Jay Cohen was hired to head up a new Film Financing and Packaging division, and William Morris agent Roland Scahill was hired to head up a Theatrical Tour Booking division out of the New York office. The agency also recently hired former Endeavor agent Daisy Wu in its talent department. Gersh now has a total of 65 agents in both LA and New York, with 11 partners. David and Bob Gersh are joint Presidents, and Leslie Siebert is managing partner.

What’s not in today’s announcement is that a 3rd generation Gersh was recently added at the agency: 26-year-old Steve Gersh, an alumnus of USC film school’s Stark grad program. He’s already repping up and comers like Shawn Ashmore (X-Men) and Autumn Reeser (Entourage). He’s the grandson of founder Phil Gersh and son of current agency co-head David Gersh. In a Q-&-A with Angeleno magazine, Steve reveals “the reality is that I am unemployable anywhere else without changing my name. This business fosters a competitive atmosphere, to say the least.” And on the subject of nepotism, Steve calls it “a double-edged sword. Everyone looks closer at what I do, but I’m in this for the long run, so they’ll [eventually] understand what I’m about.” Asked if his life has been defined by agenting, Steve replied, “My memories go way back. I’d be driving to Dodgers games with my dad and he’d be rolling calls on his phone, securing back-end agreements.”