TV Week is reporting that CBS-owned Showtime won’t be running Emmy ads in the daily Hollywood trades this time around. Instead, the pay channel will campaign exclusively in the Los Angeles Times print edition starting today. Showtime communications chief Richard Licata, who’s in charge of the Emmy ads, said: “I don’t know how many people are depending on the trades every morning anymore. Everybody goes out to their driveways in the morning and picks up the LA Times, and then reads the Calendar section.” Is Licata living in 1991? That’s when the LAT‘s print circulation was at its peak of 1.2 million. Now it has plunged to 739,000, and remains in freefall. So there’s a reason Showtime’s rivals mostly conduct their Emmy campaigns online. Then again, others keep telling me Licata is a moron.
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