Disney’s marketing machine got the bright idea to invite Hollywood agency assistants last night to an advance screening of the Touchstone Pictures comedy The Proposal starring Sandra Bullock and Ryan Reynolds (who hosted the screening and can be seen in the above photo). The packed house in Century City included assistants from WMA, ICM, UTA, CAA, and APA. “The guys laughed throughout the film,” my spy tells me about the overwhelmingly male crowd. The pic, which opens June 19th, is about a high-powered book editor (Bullock) who, facing deportation, declares she’s engaged to her unsuspecting assistant (Reynolds) whom she’s tormented for years. He agrees to the charade. Hilarity supposedly ensues. But the best ever tormented assistant pic is Swimming With Sharks. (Because it was written by a tormented Hollywood assistant.)
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