Compared to Peter Rice’s Fox Searchlight, Sony Pictures Classics has done its business in the dark. Meaning the place has been clueless about getting attention for itself and even its Oscar-nominated films for years. That’s about to change. Last week, ID PR signed to flack the faux indie. (I hear 42West was seething that they didn’t even get a meeting.) And I hear that SPC is about to make some major acquisition announcements at the Cannes Film Festival. And, oh yes, co-presidents Michael Barker and Tom Bernard were signed up for another 4 years.
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