Primetime Pilot Panic: The CW Sked

THE CW 2009/2010 PRIMETIME SCHEDULE

MONDAY
8PM GOSSIP GIRL
9PM ONE TREE HILL

TUESDAY
8PM 90210
9PM MELROSE PLACE

WEDNESDAY
8PM AMERICA’S NEXT TOP MODEL
9PM THE BEAUTIFUL LIFE

THURSDAY
8PM VAMPIRE DIARIES
9PM SUPERNATURAL

FRIDAY
8PM SMALLVILLE
9PM AMERICA’S NEXT TOP MODEL Encore

Regarding Sunday’s programming, I refer you to this recent CW statement:
“As we plan our 2009/10 fall launch, we are in talks with several of our top affiliate partners about a number of creative and mutually beneficial actions that will build on our growing record of success. These discussions include an evolution of the strategy, which began this season, to focus The CW’s resources on Monday through Friday nights. As a result, we are now exploring the transition of Sunday night to our affiliates. This would provide a new revenue opportunity for the stations, while at the same time expanding upon our successful weekday strategy from this year, which resulted in ratings growth among our target audience.”