Paramount’s G.I. Joe sneak peek today during the Big Game hoopla is causing alot of buzz online. But you won’t find it on NBC.com or Hulu.com or the network’s other hosting of Super Bowl XLIII ads. Here’s why: the ad ran in the pre-game, which is much cheaper, so NBC is giving it less exposure than the more expensive during-game ads. But Paramount figured that, since it’s the first piece of material on the movie, people will still consider it a Super Bowl spot since it ran right before kickoff.
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