Full analysis here including the controversy over Madea Goes To Jail. This latest (and, in terms of racial stereotyping, perhaps the worst) from Tyler Perry was the largest opening weekend gross on the fewest amount of screens ever (2,032) and the highest grossing weekend opening in Lionsgate history. Good timing that, what with corporate raider/activist Carl Icahn and his pals buying up control of the publicly traded company at a fast rate. This is Perry’s 4th theatrical film out of 7 releases to debut at No. 1. “Madea may have gone to jail, but Tyler Perry took another trip to the bank,” quips Paul Dergarabedian of Media By Numbers.
Holdovers continue to outperform. 20th Century Fox’s Taken took No. 2 and another $11.4M this weekend and nears the $100M magic mark. Focus Features’ Coraline 3-D was #3 with $11M. And in 4th place, New Line/Warner Bros’ He’s Just Not That Into You reached a $70 million cume after an $8.5 million weekend.
Meanwhile, Sony Pictures opened its 2nd straight bomb in 2 weeks. Last weekend, it was The International. This weekend, it was the stupid teen boys-invade-cheerleading camp Fired Up which took in only $6M from 1,810 theaters for only 9th place. The studio noted its modest budget of $20M for an audience that was 61% female and 61% under the age of 18. It’s clear that Sony’s Screen Gems division should stick to horror flicks.
Rounding out the Top 5 this weekend is tonight’s shoo-in Best Picture Oscar winner Slumdog Millionaire, which has put almost $100 million of domestic box office grosses into Fox Searchlight coffers after this weekend’s $8 million take. From Friday and Saturday, it experienced an 11% Academy Award boost already. Going into tonight’s ceremony, Hollywood movies are more popular than ever. (Although the usual Oscar dragfest could kill that. Just kidding.) This weekend’s total grosses were up again over last year’s by a whopping 30%.
Weekend Top 10
1. Tyler Perry’s Madea Goes To Jail (Lionsgate) OPENER $41.1M Wkd [2,032 Theaters]
2. Taken (20th Century Fox) $11.4M Wkd [3,102], Cume $95.1M
3. Coraline 3-D (Focus Features) $11M Wkd [2,155], Cume $53.3M
4. He’s Just Not That Into You (NL/Warner Bros) $8.5M Wkd [3,050], Cume $70M
5. Slumdog Millionaire (Fox Searchlight) $8M Wkd [2,244], Cume $98M
6. Friday The 13th (NL/Warner Bros) $7.8M (-81%) Wkd [3,105], Cume $55M
7. Confessions Of A Shopaholic (Disney) $7M Wkd (-53%) [2,507], Cume $27.6M
8. Paul Blart: Mall Cop (Columbia/Sony) $7M Wkd [2,835], Cume $121.3M
9. Fired Up (Screen Gems/Sony) OPENER $6M Wkd [1,810]
10. The International (Sony) $4.4M (-52%) Wkd [2,364], Cume $17M
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