If you happen to be watching the Super Bowl today, look for the broke TV pitchman Ed McMahon’s ad for Cash4Gold in the 2nd half of the Super Bowl. Because, on the right side of the screen, behind his left shoulder, is a prominently placed copy of Hollywood flackmeister Howard Bragman’s new book, Where’s My Fifteen Minutes? “Just a little proud product placement for the millions of viewers,” Bragman is telling people by email. The book is about media attention. Hilarious.
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