Between $2.5 billion and $2.7 billion were spent on political ads this election season, according to figures from ad measurement company TNS Media Intelligence. Television scored the biggest dollars: $2.2 billion. National cable and national networks was around $200 million.” Print, radio, online and local cable is expected to share the remaining $200 million to $400 million. A lot of it had to do with the Democrats’ 50-state presidential campaign strategy. In some states, according to news repors, the revenue was 3x what was initially expected, more than enough to make up for the fall-off from the general ad market. In cable, Comcast surpassed its political budget this year by 30%. And 18% of presidential campaign spending, up from 1% four years ago, went to went to local spot cable because of the ability of zoning for smaller areas and specific homes, while interconnects reach wide areas. Denver and Indianapolis territories reached 200% of their proposed budgets this year as the presidential candidates flooded the market. Missouri did 12% more between the ’04 and ’08 campaigns for president. Political ad dollars are also expected to flow in 2009 because of 36 governor races alone in 2010 and the anticipated issue advocacy as the Obama adminitration starts to carry out its agenda.
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