A new Hollywood/science partnership will be unveiled on Wednesday, with TV showrunner Seth McFarlane hosting a symposium to kick off the new exchange of information about topics like climate change, rare and infectious diseases, genomics, artificial intelligence and robotics, and the brain and mind. Specifically, the National Academy of Sciences will announce the Science and Entertainment Exchange to provide the entertainment industry with a one-stop shop for scientific information from the nation’s preeminent scientific body. The Exchange’s aim is to connect producers, directors, writers and others in need of scientific information for their productions with science, medical and engineering experts. The Exchange is endorsed by the Directors Guild of America, the Producers Guild of America, the Writers Guild of America, and Women in Film.
Wednesday’s announcement by Academy of Sciences President Ralph J. Cicerone will be followed by a symposium that will bring together hundreds of entertainment industry professionals with top scientists at a symposium to discuss new 3D technology and other breakthroughs for science and entertainment. Hosted by Family Guy‘s Seth McFarlane, it will include directors Jerry Zucker, Lawrence Kasdan, Chris Weitz, Kimberly Pierce, Jocelyn Moorhouse and production designer Rick Carter with Steve Chu (Director of the Lawrence Berkeley National Laboratory, 1997 Nobel Prize winner in Physics), Bonnie Bassler (Director of graduate studies, department of molecular biology, Princeton University), Rodney Brooks (Panasonic Professor of Robotics, MIT; and chief technical officer, iRobot Corp), Neil Degrasse Tyson (Director of the Hayden Planetarium at the Museum of Natural History, New York City), V.S. Ramachandran (Director, Center for Brain and Cognition, UCSD), and J. Craig Venter (President, J. Craig Venter Institute). Sponsors include Patrick Soon-Shiong, chairman and CEO of Abraxis Bioscience Inc, and CuresNow, the non-profit organization promoting the rapid, responsible and ethical advancement of science to bring about treatments and cures for diseases that affect millions of families and founded by film producers Lucy Fisher, Doug Wick, Janet Zucker and Jerry Zucker; as well as the Entertainment Industry Foundation, which represents the collective philanthropy of the television and film businesses.
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