The Los Angeles Dodgers today announced that they have formed a “strategic alliance” with the William Morris Agency to identify potential title partnership opportunities in the marketplace. The announcement was made by Dodger Executive Vice President and Chief Operating Officer Dennis Mannion. As part of the agreement, WMA will be granted the ability to formally approach potential partners for naming rights on various physical properties around Dodger Stadium, including several new areas that have yet to be built and are expected to be part of the franchise’s “Next 50” project, which is scheduled for completion in 2012. Naming rights to the actual stadium are not expected to be sold.
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