Los Angeles, CA, September 17, 2008 – Veteran marketing and publicity executive Nancy Kirkpatrick has formally joined Summit Entertainment as the studio’s President of Worldwide Marketing. Kirkpatrick will conceptualize, orchestrate and oversee the marketing campaigns for Summit’s annual slate of 10-12 wide theatrical releases per year as well the campaigns for films as they move through their various ancillary distribution windows. Prior to accepting the position Kirkpatrick served as a consultant to the studio. She will report to Summit’s Chief Operating Officer, Bob Hayward and work closely with Summit Co-Chairmen Rob Friedman and Patrick Wachsberger.
“I have had the great pleasure of working with Nancy for many years prior to our newest journey at Summit,” said Rob Friedman. “Nancy is an incredible strategist who approaches her work with care, creativity and inventiveness and she always keeps the best interest of the films and the studio in mind. We are lucky to have her with us at Summit, and I look forward to this experience being another successful chapter for Nancy in what is already a great career in the filmed entertainment business.”
“I am proud to join Rob, Patrick and the rest of the team of talented professionals who are together building a film studio with a fresh vision and strong point of view,” said Kirkpatrick. “The mix of films that Summit is producing offers a wonderful opportunity to work across all genres and provides a big canvas on which to experiment and break new ground.”
Prior to joining Summit, Kirkpatrick spent the balance of this decade as the Executive Vice President of Worldwide Publicity for Paramount’s Motion Picture Group. While at Paramount she was integrally involved in the marketing of the studio’s films, corporate messaging and positioning as well as overseeing the worldwide publicity campaigns for some of the studio’s most successful and notable films and franchises including the Mission Impossible films, War Of The Worlds, The Longest Yard, Save The Last Dance, Mean Girls, The Hours, the Jackass films and The Italian Job.
Subscribe to Deadline Breaking News Alerts and keep your inbox happy.