Talk about bad news for CAA after just signing Mattel this month. Today, rival Hasbro signed a six-year deal to partner exclusively with Universal Pictures for feature films, negotiated by the William Morris Agency. The Uni-Hasbro marriage will produce at least four motion pictures starting in 2010 or 2011 based on Monopoly, Candy Land, Clue, Ouija, Battleship, Magic, The Gathering, and Stretch Armstrong. The deal allows for two exceptions: Paramount’s Transformers and GI Joe since both franchises predate this agreement. Hasbro recently hired Lisa Licht as its new general manager of entertainment and licensing based in Los Angeles. Meanwhile CAA will still try to push Mattel’s toy brands, including Barbie, Hot Wheels, Fisher-Price, Masters of the Universe, Max Steel, UNO, and Polly Pocket.
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