joelockhart.jpgHere’s an interesting writers strike PR nugget I just found out: Turns out both sides, first the Hollywood moguls and then the WGA, wanted to hire former Clinton White House press secretary Joe Lockhart as their official mouthpiece. Lockhart, now founding partner and president of the consulting firm Glover Park Group specializing in advocacy advertising, gained fame for flacking the Clinton impeachment trials. The mutual feeling was, if he can handle that, then a Hollywood strike will be a cakewalk. The former journalist was also a senior advisor to John Kerry’s 2004 presidential campaign. It would have been an interesting choice by both sides since Lockhart, who specializes in sensitive communications matters and media management in the information age, is a slickster who doesn’t look or act slick, thanks to that desheveled appearance and pleasant persona he cultivates. Sadly, it was not to be. I’m told that when both sides went after him simultaneously, he decided it was a lose-lose situation and bowed out gracefully. Too bad, because the Washington press corps already gave him the nickname “J-Lo”.

Shake-Up Inside AMPTP Public Relations