Advertisers Are Rejecting CBS 'Kid Nation'

At least advertisers are showing they have a conscience, even if Les Moonves continues to demonstrate he doesn’t. Advertising Age surveyed CBS’ top 10 advertisers and found that half won’t support the controversial reality show. Procter & Gamble, General Motors, Ford Motor, Verizon Communications, Pepsi-Cola and Anheuser-Busch all should be rewarded for taking a pass on the series that begins September 19th. (Pfizer and Johnson & Johnson declined to comment, AT&T and GlaxoSmithKline didn’t return calls, and National Amusements owns the network.) “Kid Nation is just not in our brand strategy at this point,” a GM spokesman told the trade. But when Advertising Age tried to list which advertisers were supporting the program, media buyers refused to name them. Can you spell s-h-a-m-e, boys and girls?

Finke/LA Weekly: A Mogul With No Conscience