*Since CAA’s IMG-acquired sports agents Tom Condon and Ken Kremer rep Peyton Manning, the Indianapolis Colts quarterback who’s headed to Miami to play the Chicago Bears. It was the largest comeback in AFC and NFC championship game history. In terms of endorsement moolah, most of his current deals — including DirecTV, Reebock, Gatorade, MasterCard, Sprint and Sony — pre-date his agents’ April arrival at CAA. So those commissions go to IMG, I’m told. Even though his inability to win “the big games” has haunted his career — he’s been compared to tennis’ Anna Kournikova — his likeability quotient has made him a darling on Madison Avenue. That’s why Manning ranked No. 1 as the most marketable player in today’s NFL, according to a recent survey of 56 sports marketing and media execs conducted by Sports Business Daily. Since the major diss on Peyton is his choker label and lack of a Super Bowl title, if he wins on February 4th, his marketability goes sky-high. Unless he’s over-exposed by then.
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