I’m told Sony Pictures is skipping the usual mind-numbing U.S. premieres for its tentpole summer picture The Da Vinci Code and substituting an absurdly lavish international junket aboard a specially outfitted Eurostar destined for the 59th Cannes Film Festival world premiere. The train will be diverted from London’s Waterloo Station straight to Cannes (instead of Paris) for “all sorts of old-fashioned Hollywood fun” to amuse the film’s stars and the world’s press, sources gushingly tell me. Supposedly, each car will be decorated like a different chapter of the book — as if the movie isn’t already the most overhyped product around. (Speaking of London, High Court justice Peter Smith ruled today on that copyright infringement case in favor of the publisher of Dan Brown’s omnipresent novel.) Then, the studio will bookend the fest by creating hoopla around Marie Antionette, its 18th century biopic entry starring Kirsten Dunst. I can’t wait to see how the French respond to Sofia Coppola’s attempt to make Miss “Let-Them-Eat-Cake” sympathetic.
Meanwhile, I’m told that Paramount will have its biggest presence at the May 17-28 festival in recent memory to coincide with the launch of its new global brand and its self-distributing in 15 of the major territories by 2007. And let’s not forget about Fox’s X-Men 3 (The Last Stand) and Warner Bros.’ The Fountain bowing there.
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