But I’m told that, in mid-April, the CW execs told 20th they wanted out of the deal — the reason being that the show doesn’t attract “the desired demographic” the new network wants tuning in. (Translation: no to Country-Western yahoos.) 20th said no way, and that is where things now stand. It’s my understanding that, because of the old pick-up deal, it could cost the CW lotsa loot to make the show go away. Some believe this might just be a negotiation ploy to lower the license fee and other costs. But I seriously doubt it. Officially, the show is not canceled yet. But the cast is devastated, and the crew have been told to grab any other work that’s offered. I’ve also learned from some Reba insiders that the show’s season finale, which airs this Friday, was originally scripted and shot as a cliffhanger. But they tell me it’s been re-edited to reflect Moonves’s kiss-off, so it may be the series’ finale.
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